DIGITAL RETAIL Experience
Curve ID
Roles
Concept
Design
Art Direction
About
Helping thousands of women around the world discover the perfect fit, we brought Levi’s Curve ID line of denim jeans into the digital space by providing a personal, inspirational, and engaging experience through their retail stores. Created as a result of studying more than 60,000 body scans and listening to women around the world of all shapes and sizes, Curve ID utilizes a fit system based on shape, not size. We partnered with Levi’s to create a rich, interactive digital experience for their customers, at home and in-store.
Approach
Through a few simple choices, such as body type and preferred style, Curve ID identifies the best fitting pair of jeans, complete with a range of available washes. Combined with fashion editorial, users could learn more about the jeans and how to best pair it with other clothes and accessories. For size, we designed a conversion table for international visitors.
The digital experience was installed in Levi’s hometown flagship store in San Francisco, CA.
Localizing the experience for international visitors